The campaign started each morning with messaging that invited consumers to drink their Bear Brand beverages during Iftar to encourage them to start their day industry list with the good intention of staying healthy. The brand then kicked off their campaign of (good intentions) inviting people to donate to those impacted by COVID-19, collaborating with 16 Gold Creator Award industry list YouTubers who also encouraged their audiences to send donations through the campaign on .
“With YouTube, we were able to reach 25 million Indonesians over the Ramadan period. This was a key way for our Nestlé brands to deliver strong, relevant industry list messages – and to encourage goodwill to those in need during this holy period,” shared Guy Kellaway, Communications Director, Nestlé Indonesia. Ramadan will always be a loud period in Indonesia, so it's up to brands to rethink how they can explore creative ways to not only reach new and industry list existing audiences but also connect and inspire them as their behaviors change during this spiritual time. In 2020, the retail industry saw a seismic shift in consumer shopping behavior.
With few signs of slowing down, we saw a 3X growth in retail searches compared to the same time the year before1 — meaning business success has become industry list even more dependent on getting digital right. To help retailers and brands connect with customers both online and offline, we've created a straightforward guide with the most useful tools, product recommendations, and consumer insights. Whether you’re looking to optimize your existing marketing industry list mix or make a game plan for the shopping season, our latest retail guide has you covered every step of the shopping journey.