Demand generation marketing is the backbone of any business, no matter what industry you’re in. Without a good, solid demand generation strategy in place, your company, your business, and your brand will not thrive. In fact, poor demand gen strategies can hurt your business and cause it to crumble into nothingness. Demand generation is the pipeline between a company’s marketing and sales teams. It makes people aware of a company’s brand, increases traffic to a company’s website, and secures new leads. In addition, demand generation keeps companies in front of prospective customers’ minds by giving them valuable tools and information and keeping them up-to-date with what’s happening in the industry. When it comes to the best practices of demand generation marketing, you first need a solid foundation understanding the basics of attracting more customers. Additionally, you must have both stellar demand gen strategies and campaigns to raise awareness of your company.
What Is B2B Demand Generation? The function of Business-to-Business (B2B) demand generation is to have an integrated marketing approach to raise awareness and demand of a product or service in the B2B sector. Demand generation gives the sales team a workable, scalable, and predictable targeted email list conversion funnel through marketing increasing conversion rates. You start with marketing campaigns for existing demand to get your prospective customer to initiate contact with your company. Perhaps you want them to sign up for your email list or fill out a questionnaire. Either way, demand gen leads potential clients towards your conversion goals. It also guides through the entire buyer’s journey and keeps them engaged, so they are more likely to buy from you in the end. Table of contents What Is B2B Demand Generation? Where Does Demand Gen Sit in the Sales Funnel? Importance of Demand Generation Marketing The Differences Between Demand Generation vs. Lead Generation Demand Generation Lead Generation How Demand Gen and Lead Gen Work Together.
Demand Generation Fundamentals Brand Awareness Inbound Marketing Sales Enablement Customer Retention Demand Generation Strategy B2C vs. B2B Demand Generation Strategies Successful Demand Generation Strategy Demand Generation Campaigns Social media campaigns PR campaigns Blogging Live/Virtual Events Free Tools Webinars Podcasts Video Contests/Sweepstakes Direct Mail/Email Marketing B2B SEO In Conclusion FAQs Where Does Demand Gen Sit in the Sales Funnel? Demand generation marketing is at the very top of the customer journey because demand gen is where it all starts. However, it hovers just above the funnel, helping attract your target market into becoming aware of your brand and business.