Useful links: Online Reviews, Reputation, and How to Become Super Credible 8. Social Signals (5.0%) Do Social Signals Impact Your Rankings? Who really knows? I think it's a brand signal that adds credibility, and you can even extract some unstructured quotes and co-occurrence Shadow Making of brand + keywords from each social profile, so it can contribute to it. Be active Shadow Making on social media. Bookmark your profiles. Link to and from your site. Mention your address or parts of it in your bio if possible. Mention your keywords in your bio if convenient. Do the basics, don't think too much and move quickly.
Local Pack Factors These factors directly influence whether you appear in the local map pack in Google SERPs. Given the local pack's placement directly below the paid search ads, it may be the most valuable non-PPC real estate on screen. As such, we want to ensure Shadow Making that we are doing everything we can to optimize our rankings on these sites. 1. Address in search city Okay, there's not much you can do about it, but if you're targeting a certain town and your address is on the outskirts of town or not quite there, you're fighting an uphill battle. The practical advice here is Shadow Making to consider relocating or consider setting up a small satellite office in the targeted location. 2. Citation Consistency This really mirrors what we covered with external location cues. Your citations should be consistent.
We saw a case in the UK where a customer changed the Shadow Making company name by adding an additional classification at the end on Yell which is a major quote here. This took them from a consistent position in the peloton on all of their major keywords to a 4th and 5th place. One quote change, and they're off the front page. Fix that quote - just the name - and they come back. I think Shadow Making here that the 10% of your citations (the ones returned when you actually search for your brand on Google) often provide 90% of the results, so appeal to that 10% and make sure they're aligned with the address of your website.