Smartphones, tablets, wearables... it's time to face it: it's 2017 and we live in a mobile world. Mobile marketing is no longer an option, but the basis of any digital marketing strategy. Don't let the cunico pande! With these 5 mobile marketing ideas, you will be able to put your customers in your pocket. 5 mobile marketing ideas to conquer the customer 1) Make your site responsive You have no excuse: your website has to be adapted to be displayed correctly from any screen, and for that, the answer is responsive . Last year, Google announced the launch of a new mobile page index , which will eventually become the benchmark.
Businesses that don't have a mobile site seem destined to be forgotten, so don't let yours suffer this fate! Marketers who have not updated their websites will soon start to see the negative effects of their carelessness, while those who have already jumped on the bandwagon will be able to focus on a new priority: improving the user experience . One thing is Image Manipulation clear: the easier you make it for your visitors, the easier it will be for them to become customers. A smooth mobile experience that facilitates the purchase process is one of the best investments for your brand. Here are two ideas to start optimizing it: Focus on improving loading times . Mobile users have much less patience than desktop users, and often use worse connections. It offers the option to connect through social accounts , rather than having to create a profile from scratch.
This way, it will be much more difficult for you to abandon your cart in the middle. 2) Incorporates the option to pay from your mobile We all like to be made easy for us, right? Well, apply the story when it comes to your mobile users. The fewer steps they have to take, the easier it will be to get them to convert. For this reason, the big brands are already changing their processes to facilitate mobile payments. If you don't want your brand to be left behind, 2017 is the time to incorporate payments from mobile devices , and by that I don't just mean smartphones and tablets: smart watches and other wearables count too! The latest studies reveal that 96% of Spaniards trust online shopping as much or more than they did 5 years ago; we are losing the fear of buying online.